Challenge someone with your web popularity, and show other people how high up you are. The iKWiN project was developed by Simon Claessen, Axel Roest and Mathias Forbach, in one week at Mediamatic RFID Hackerscamp 08, prior to the PICNIC08 conference. There's a table where you put the ikTag on and your challenger does the same. You both go on the elevator, press the red buttons and then the elevators go up. The higher you are on Google, the higher you go. At the end, if the result is not clear, the arrow indicates who wins.