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  •  El HEMA
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  • An interview with KhaJag Apelian

    "All the basic things in life are design."

    Born in Dubai, raised in Lebanon, and currently based in The Hague: KJ is leading the Noord design team. He tells us about his love for the performing arts, and the power of design.
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  • Mapping for Tourists

    MFT resulted in Noord, an exhibition and travel guide

    Noord is the result of a project initiated by Nat Muller and Mediamatic: Mapping for Tourists. 22 artists were invited to map Amsterdam-Noord, pars pro toto for The Netherlands. The artists lived and...

  • An interview with Engy Aly

    "There are much, much more Arabs and Muslims than I have ever seen in my life outside of an Arabic country."

    July 2010. Engy has been living and working in Amsterdam-Noord for a few weeks. She was kind enough to share her first impressions, and tell us a little bit about her background.

  • An Interview with Lara Balaa

    "Noord is a construction site, a space in transition."

    July 2010. Lara is part of the Mapping for Tourists (now Noord) design team, working on the first Arabic travel guide to The Netherlands.

  • Project proposals

    Participating artists and the design team

    Mapping for Tourists resulted in Noord. These pages are snapshots of the artists' progress, as documented in July of 2010. Visit the Noord web space for the final results.

  • An interview with Lynn Amhaz

    Homesick for Noord

    We met with Lynn Amhaz, who is part of the Mapping for Tourists travel guide design team.

  • Ganzeer

    Halfway there: project proposal Noord. July, 2010.

    Noordelijke Character(istics): A neighborhood is defined by its inhabitants. Ganzeer puts a face to the 'hood.

  • An interview with Kareem Lotfy

    Cairo, the tale of love and hate.

    Over a big plate of sushi, some green tea and lots of wasabi, we discussed Kareem's experience of Amsterdam, living in Cairo and feeling like a tourist.

  • An interview with Tunc Topcuoglu

    Connecting high and low culture through kebab.

    Tunc Topcuoglu on the importance of roots, and being an outsider. "No longer trapped in a specific identity, you are forced to reconstruct yourself."

  • Second Plenary Meeting

    July 27, Noord hq.

    Egyptian artists, Lebanese designers, and local experts and editors talk about their work. The perfect way to stay updated on the making of the first Arabic travel guide to The Netherlands.

  • Kareem Lotfy

    Halfway there: project proposal Noord. July, 2010.

    Kareem is going to tell stories about his stay in Noord.

  • Tunc Topcuoglu

    Halfway there: project proposal Noord. July, 2010.

    SUPER HELAL! An online documentary about Doner Kebab.

  • Travel Guides

    Noord design update 1: preparations.

    Travel guides according to Wikipedia, and our first impressions of existing travel guides. An ongoing research.

  • The design work kicks off!

    June 2010. Mapping for Tourists design update 2

    Following an initial research and brainstorm session that attempted to answer the question: “what is a conventional travel guide and how is it formatted?” the design team gave a presentation on June...

  • An interview with Kaweh Modiri

    My Burglar and Me

    As a Rietveld student Kaweh's apartment was burglarized and his most valuable possessions were stolen. After finding out who did it, Kaweh's anger quickly turned into inspiration. He decided to make...

  • Golfstromen

    Halfway there: project proposal Noord. July, 2010.

    Joop and Jeroen are looking into Noord's subcultures by examining posters, flyers and stickers in the public space. Their research into wrestling fanatics and hiphop crews continues online.

  • An interview with Ayman Ramadan

    "Everything that is forbidden back home, is allowed here."

    July 2010. Ayman, one of the Noord participants, chats with us about the power of rain, and explains what it is he likes about Amsterdam-Noord so much.

  • Ayman Ramadan

    Halfway there: project proposal Noord. July, 2010.

    Mirrors and 40 Days : An exploration of a geographical territory as well as of the people which he finds himself living alongside.

  • Ahmed Kamel

    Halfway there: project proposal Noord. July, 2010.

    Family portraits: Family members in the context and privacy of their own homes. They choose their own way to gather in their living room, and present themselves to the outside world.

  • Foundland

    Halfway there: project proposal Noord. July, 2010.

    Foundland find themselves inspired by the many fairytale aspects of Noord. Wandering around, they were surprised by the number of garden gnomes, fake frogs, and Indiana Jones style twists and turns...

  • Mahmoud Hamdy

    Halfway there: project proposal Noord. July, 2010.

    Amsterdam Noord as a test lab. The more Mahmoud analyzes and explores Noord, the more he realizes that it are the conceptions and opinions people from the city center have about Noord that shape the...

  • Melle Smets

    Halfway there: project proposal Noord. July, 2010.

    "A shortcut to Holland". The suburbs you find throughout The Netherlands all look exactly the same. Melle will create a tour in Noord through the suburbs of The Netherlands.
  • Tolhuistuin (cultural organisation)

    Soundtrack City

    Sound walk through North

    Soundtrackcity is an invitation toto go and rediscover the city through walks soundtrack created by artists in collaboration with local communities. On July 25 at 14:30 starting from Tolhuistuin a...

  • www.ilovenoord.nl

    Interested in participating or keeping an eye on the process & results?

    Photo Contest 'Beautiful Amsterdam Noord': Join the Photo Contest and win a voucher for photographic equipment worth € 450, -.

  • Noord

    Pars pro toto for The Netherlands

    During the summer of 2010, 22 artists made work in and about Amsterdam-Noord. This resulted in an exhibition, and in the first Arabic travel guide to The Netherlands.

created Alberto Marchioretto modified System Administrator

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