exhibition:

ColaBar

Mediamatic Exhibition 7

11 Oct 2003
23 Nov 2003

Maurer United Architects presented the Colabar Concept at Mediamatic Supermarkt from October 11 until November 23, 2003

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Mecca cola - Mediamatic salon, November 2004

Instead of an exhibition, Maurer United Architects (MUA) were launching a catering concept, Colabar, at Mediamatic Supermarket.

For years now MUA have been vexed by the fact that the decision for a cola-brand in bars and restaurants has already been made, due to binding contracts.

In this concept the personal taste of the consumer is neglected.
In Colabar the visitor makes his own choice from innumerably many national and international brands of the seemingly identical product cola.

While enjoying an intercontinental cola the consequences of globalisation were discussed in the exhibition space, which was been converted into a barroom.

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Ja-Cola! -

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Bottles of Cola at Colabar exhibition -

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bottles of Cola at Colabar exhibition -

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menu at Colabar exhibition -

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people looking at the Colabar menu - Colabar exhibition

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cola tasting at Colabar exhibition -

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people looking at the Colabar menu - Colabar exhibition

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people at Colabar exhibition -

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people outside the Colabar exhibition -

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people at Colabar exhibition -

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Marc and Nicole in the Colabar exhibition -

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game at Colabar exhibition -

At the same time MUA was launching a game-world in which the visitor may experience being a bubble in a blackish-brown transparent fluid. The dark side of pop culture and the symbolism of bottom-up gravity was visualised interactively and aesthetically by MUA.

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Colabar Lounge -

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people at Colabar exhibition -

Architects Marc and Nicole Maurer do not have a signature style of designing, they have a conscious approach toward matters of design.They are known for their research of
bottom-up design processes, which they use to realize culturally authentic designs.

www.maurerunited.com www.maurerunited.com

www.colabar.com www.colabar.com