Global Brand War: Real or Phony?

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published in Mediamatic Magazine Vol. 7#3/4 (1994)

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Mediamatic Magazine Vol. 7#3/4 Jules Marshall 1 Jan 1994

Global Brand War: Real or Phony?

What's in a name? Until the 1980s, the question was the province of poets, philosophers and linguists, but by the end of the decade, it was firmly within the bailiwick of accountants and expensive...

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