book: Herbert Marshall McLuhan 1 Jan 1964 Understanding media The Extensions of Man A pioneering study in media theory written by Marshall McLuhan. In it McLuhan proposed that media themselves, not the content they carry, should be the focus of study.
book: Herbert Marshall McLuhan 1 Jan 1964 Understanding media The Extensions of Man A pioneering study in media theory written by Marshall McLuhan. In it McLuhan proposed that media themselves, not the content they carry, should be the focus of study.