New Colour Photography
Along with William Eggleston and Stephen Shore, Sternfeld saw to it that colour photography became a respected artistic medium in the 1970s. Until that time, colour was used widely in advertising and amateur photography, but was rarely seen in museums and galleries. Sternfeld was influenced by the colour theory of the Bauhaus and by the work of William Eggleston, whose exhibition in MoMA in 1976 marked the official acceptance of colour photography in the art world.
Early Work
A typical 'street photographer' style can be recognized in Sternfeld's early and as yet unknown work, using a 35mm camera, to record everyday life in America. This work already contained the characteristics that made his later work so successful. In 1978, Joel Sternfeld began a long journey through the United States. For eight years he crisscrossed his homeland and recorded everything he encountered with his large-format camera. His investigation into the landscape and people moving within it resulted in the American Prospects series (1979-1983). In Stranger Passing (1987-2000) Sternfeld concentrated on people. He photographed them in an unambiguous way: from the same distance and looking directly into the camera. This series is a portrait of a society, comparable to the magnum opus of August Sander in the early twentieth century. Just as in American Prospect, there is evidence of a light absurdism as well as sympathy for those being portrayed.
The American Landscape
For the On This Site series (1993-1996), Sternfeld photographed urban and rural locations which were at first glance unremarkable. In the accompanying text, however, it becomes clear that these were the locations of 'crime passionnels', racial violence and stabbings. The photos thus acquire an entirely different connotation. In Sweet Earth (1993-2005) Sternfeld shows alternative lifestyles and communities which have arisen in America over the past two centuries. He travelled to the homes and communities of people that do not fit into conventional lifestyles and instead pursue another way of life. In Oxbow Archive (2005-2007) Sternfeld depicts the effects of the changing seasons on the landscape and how human behaviour influences nature.
Slide Show
With the projects Treading on Kings (2001), on the G8 conference in Genoa, and When It Changed (2005), on the climate conference in Montreal, Sternfeld's work is becoming more political and strident. These projects will be shown in slide shows.