Currently based in Amsterdam and Amman, where she builds on her Architecture Degree and her MFA in Design and Technology from New York’s Parsons School of Design, Racha works as an Experience and Product Designer, Creative Director, Architect, and Conceptual artist. Racha’s career includes work for a spectrum of industry innovators and ownership of her own design shops. She co-founded Syntax Design in 2000, then moved to New Media in New York. While in Manhattan, she worked as an Interaction Designer for the award-winning digital agency R/GA in New York and London and taught digital design at Parsons.
Seeing the value of connection across cultures, Racha went independent as an Experience Design consultant and built new brands between New York, Dubai, and across Jordan. She founded M-E Living Amman, the first boutique-designed store with a gallery atmosphere, and she creatively led DI, a design studio responsible for the upgrade of the Jordan National Museum.
As an artist, Racha's work interrogates the purpose and function of public spaces, specifically examining how people connect with the spaces they inhabit, and how they connect with other people in them. As always, her objective is to evolve our experiences existing spaces and spin new narratives out of daily life.
