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  • Persbericht 23 november 2007

    Arabische chocoladeletters in voorraad bij EL HEMA

    El HEMA nu ook 's middags open

    Amsterdam 22 november 2007 – Vanaf zaterdag 24 november zijn Arabische chocoladeletters te koop bij El HEMA. De Amsterdamse culturele instelling Mediamatic verkoopt speciaal voor het...
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  • Arabising Hema

    The metamorphosis of the contemporary Hema to an Arabic modern El HEMA

    Taking a step further in developing its brand, Hema seems to be smoothly introducing its new simplified logo on the products. The Arabic version of the new logo was designed based on the primary El...

  • Mapping for Tourists

    MFT resulted in Noord, an exhibition and travel guide

    Noord is the result of a project initiated by Nat Muller and Mediamatic: Mapping for Tourists. 22 artists were invited to map Amsterdam-Noord, pars pro toto for The Netherlands. The artists lived and...
  • Mediamatic Bank at Duintjer CS

    Over Datum Eetclub 1

    Shells and Crusts with Tinda van Smoorenburg

    The first in our series of weekly dinner parties kicked off on Tuesday July 19th to a hungry crowd filling Mediamatic bank. It resulted in the successful resistance against the demonization of...

  • Arafat-elephant- pied-de-poule

    onderzoek/ inspiratie materiaal voor El Hema patronen en graphics/ arabscarfpatern

  • Press release

    Hema threatens with legal action

    because of the El Hema exhibition

    EXTRA: Mediamatic will meet with the Hema B.V.'s Director of Marketing on Friday the 27th of July. In a letter postdated the 23rd of July 2007, the Hema has changed their tone of voice ('The Hema...

  • Arabic Basics voor El Hema

    (voorstel)

    Proposal for a mix of Arabic and western clothes for El Hema. If you have recommendations or suggestions for missing items; LET ME KNOW!!

  • El Hema late nite

    Final touches before the opening

    Amsterdam - August 23, 2007: The shelves were being stocked, poster-size photographs were carefully being hung in the windows, the last designs were still being finalized, the media was buzzing...
  • Press release

    El HEMA first days: huge success

    pick up line t-shirts, chocolate sprinkles, tea towels and cut-up djellabas sold out immediately

    Amsterdam, August 26th 2007 (18:00) - El HEMA was a huge success this weekend. Crowds lined up in front of the store, pushing around the racks, and there were a lot of enthousiastic reactions from...

  • Het Arabische alfabet

    Alif Baa Taa

    Het Arabische schrift speelt een belangrijke rol in El HEMA, oorspronkelijk bedacht als begeleiding bij "Typographical Matchmaking" een project van de Khatt (spreek uit Gatt) Foundation . De...
  • Press release

    HEMA will function in the jury of the design…

    joint press release by HEMA and Mediamatic

    Amsterdam, July 27th 2007 - During a constructive discussion HEMA and Mediamatic have agreed to allow the exhibition El HEMA to continue as planned. Marketing director René Repko from HEMA will be...

  • HEMA doet ElHEMA!

    Warenhuisketen biedt Suikerfeest–seizoensassortiment 2 jaar na opening ElHEMA project van Mediamatic.

    Een mooi voorbeeld van hoe de kunst voorloopt op maatschappelijke ontwikkelingen. In 2007 introduceerde Mediamatic ElHEMA , de arabische variatie op de hollandse HEMA. 2 jaar later zet de...
  • 2 april 2008

    El HEMA on the Road

    Kosmopolis adopteert El HEMA

    De tentoonstelling en winkel El HEMA reist in 2008 met Kosmopolis door Nederland. Het multimediale platform Kosmopolis maakte vandaag bekend dat zij de El HEMA adopteert. De El HEMA is in mei te zien...

  • islam-colorplate

    onderzoek/ inspiratie materiaal voor El Hema patronen en graphics/ collorplate

  • Arabic pickup lines t-shirts

    T-shirts designed using the arabic typefaces. Still in the process of experimenting with the type and the positioning as well as producing prototypes.

  • Mediamatic has moved to DijksPark in 2014!

    to Dijksgracht 6, Amsterdam

    As of December 1st, Mediamatic moved to their new location on Dijksgracht 6. On this beautiful spot near the waterside (within walking distance from Central Station!) we will continue and intensify...
  • Project:

    De Nieuwe Standaard

    matchmaking T-shirts

    T-shirts for all the arabic and dutch people!

  • Cut Up Djellaba

    Customize the traditional djellaba into your fashionable tunique

    This item is a kit, where you get a white arabic djelaba and a pair of scissors. What do you need to do then? Just start cutting, and express your own style through that traditional clothing.

  • Vaat–i–Maatjes publiekslieveling

    Hollands en Arabisch op z'n huiselijkst

    Tijdens de Museumnacht konden de bezoekers van El HEMA stemmen op de inzendingen van de Ontwerpwedstijd die Mediamatic organiseerde. De vaatwashandschoenen met handbeschildering in Arabiserende stijl...

  • Yay! El HEMA nominated for Dutch Design Prizes!

    Vote for us if you like El HEMA

    We're very proud that we have been nominated for the Dutch Design Prizes. We're also on the shortlist for the Audi(ence) prize. And that's where you, dear reader, come in... You can vote for El HEMA...
  • Project:

    FabLab @ Mediamatic

    Make your own stuff - do it yourself

    Artists, designers, entrepreneurs, anyone can come and explore the Fablab machines to create your own prototype. We have a sublimation transfer system, laser cutter, vinyl cutter and 3D milling...

  • On the Urban Typography workshop

    fabbing communication

    Urban Typography: what does your city say to you and what do you say to your city? This workshop encouraged participants to express themselves through words and text in their urban environments...

  • urban-turban-multi-scarf

    inspiration for El Hema labels e.a

  • arabic- flags -logo-play

    I worked on this with Marukh Bibi Ahmad Sadiq

created Michel Langendijk modified System Administrator

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