Kapital G: facing the good.

How to cultivate commercial attitudes? OPEN CALL

Even before we've acquired a good or related to what is good about this product, this good is imprinted upon us; has targeted and branded us. Modern civilisation relies upon the imprinting commercial experiences as our experience economy targets our mindset by expressions of the exorbitant, of the superlative. It applies protectionist dreams within our comfort zone as it enhances our authentic morality. It moreover brands a festival culture to drug us due to drain us into cultural protectionism, as it enhances a globalising sociability….

Vergroot

KapitalG - source

As Onomatopee researches and displays progressive perspectives of our designed culture, we would like to question the expression through which the 'good' is produced. Can we formulate a public pedagogy dealing with this colonisation of our minds, can we suggest a toolbox that actually preaches a practice that is morally valid and truly deserves our attention?

Onomatopee mobilises authentic, uncorrupted international cultural producers to cultivate civilisation! Therefore, Kapital G asks cultural producers to map out technically progressive ways to release new expressions, the branding of the 'good' and to formulate a public pedagogy enabling us to engage with the commercial colonisation of our minds. Kapital G enhances a professional debate about the technical expression of the good and publicly offers progressive sensations of another, designed culture.

Kapital G releases this 'good' progressively via applied autonomy and radically proceeds where the status quo secures itself. Therefore Onomatopee sends out this open call, mobilising forces of international cultural producers, to gain insight into the possibilities to engage with the promises of a commercial good, leaving us with a manual to comprehend the mediation of commercial goods.

Two progressive questions are targeted.

Onomatopee invites cultural producers to respond to these focus points specifically.

1. Renew the brandwidth!
Can we technically incite expressions in order to revitalise a morally valid good? Is it still possible to reason morally while semantics and visual culture have been hijacked by commerce?

2. Educating brandwidth!
How do we address consumers' authenticity, offering a pedagogical grid enabling us to comprehend the commercial colonisation of our minds?

Please submit your contribution to kapital@onomatopee.net in any form considered appropriate, before September 20, 2010.

The curators/editors will make a selection for the book; all contributions will be featured in the exhibition, starting October 23.