The magazine brought the underground into the spotlight and a whole new dimension to the world of fashion. Finding music and street culture more interesting than the traditional fashion world, founder and editor-in-chief Terry Jones abandoned his post as Art Director at British Vogue in 1977 to embark on a journey that has revolutionized not only the world of fashion magazines, but arguably fashion itself.
Blending fashion and social documentation, early issues of i-D (major collector items now) consisted of 40 pages stapled together and sold for 50p. Journalistic in spirit and revolutionary in form, the magazine sought to show the world the gritty, real side of fashion as seen in the streets of London-kilts, mohawks, safety pins and all. When newsagents hesitated to sell i-D because of finger injuries resulting from the staples, early supporters helped by selling issues from the trunk of a Cadillac. Lots of teamwork and innovation helped i-D become one of the world's most respected fashion magazines and today it can be found at newsstands practically everywhere around the globe.
source: www.taschen.com